Logical reasoning PrepTest 126 · Section 1 · Question 13

Incorrect. This answer doesn't explain why the advertisers believe that the group most likely to purchase their products is those 25 and under.

Incorrect. First, this answer doesn't connect the different age groups to these different types of shows. Ignoring that, part of the noted paradox is that some advertisers think that the value of an advertising slot depends "entirely" on the group expected to be watching, which doesn't have to do with the cost of those slots.

Incorrect. But why is this group so focused on? And why would chances of renewal have anything to do with the value of ad slots? There's no indication that continuity of shows increases the value of an ad slot.

Correct. Argument or Facts:
Facts

Question Type:
Paradox

Stimulus Summary:
People from 46-55 spend the most money per person, but ads are targeted at those 25 and under.

Answer Anticipation:
As with all Paradox questions, we should start by clearly stating the paradox. Here, it's that ads—things designed to convince people to buy products—are targeted at a group that spends less money than another group. Why would ads be targeted at the group that spends less money?

That's the question we need to answer. Since the paradox is based on a comparison between the two groups, the correct answer will likely highlight another point of comparison, and since the paradox surrounds a difference in the way the two groups are treated, it'll likely be a difference.

Let's find an answer that highlights something different about those 25 and under compared to those 46-55 that explains why the former group is targeted by ads over the latter, despite the higher spending of the latter group.

Answer Explanation:
This answer highlights a relevant difference between the age groups. If the purpose of an ad is to get someone to purchase a product, then it needs to be targeted at a group that might change their buying habits. If that's believed to be only people 25 and younger, then that would be the group you target your ads at, not those older (which includes the 46-55 age group).

Key Takeaway:
When two groups are contrasted in the stimulus of a Paradox question, the correct answer will likely bring up a relevant difference that allows the paradox to be explained.

Incorrect. First, this answer highlights a different behavior, so it's hard to see how it could explain the behavior from the stimulus. Second, it doesn't explain why this is the case, which would be necessary to answer that question in a similar situation.