PrepTest 143

Correct. Argument or Facts:
Facts

Question Type:
Bizarro Must Be True

Stimulus Summary:
Advantages of cable over broadcast that allow for more attracting more advertisers:

(1) Target particular audiences, not needing to offer a variety of programming
(2) Lower ad rates because subscription fees subsidize costs
(3) Many have expanded worldwide

Answer Anticipation:
First, this question stem is a Bizarro Must Be True question, not a Cannot be True question. While the correct answer could be false, it could also be unsupported or out of scope. 4 answers will be inferrable and 1 won't be, and that one that isn't is the correct answer.

This stimulus is about comparing cable over broadcast on metrics that allow the former to attract more advertisers. Knowing the list is going to be important, and knowing that these are specifically noted as enabling the cable companies to attract more advertisers is going to be important as this establishes a causal relationship between these factors and more advertisers.

Other than that, since this is a Bizarro question, there are going to be a lot of supported answers, so we should head into the answers instead of anticipating a huge list. That said, a common correct answer in Bizarro Must Be True questions featuring a list of comparisons is an answer that takes one of the points of comparison and attributes it to the wrong thing—for example, saying that broadcast can target particular audiences.

Answer Explanation:
Many cable stations have expanded into multinational programming, and this is a difference that enables them to attract more advertisers than broadcast, so the argument implies broadcast hasn't started broadcasting in multiple countries. This answer is implied to be false by the argument, so it's the correct answer.

Key Takeaway:
When dealing with Must Be True questions—even Bizarro Must Be True questions, since 4 answers will be inferable—look for overlapping terms/statements. When they don't exist—as they don't here—look for comparisons and causal statements. This argument compared broadcast and cable networks on points that caused ("enable") one to be able to attract more advertisers, and most of the answers dealt with these concepts.

Incorrect. The stimulus is about differences between cable and broadcast allowing the former to attract more advertisers. One of those differences is that cable ad rates are lower because they're subsidized by subscriber fees, thus implying that this isn't true for broadcast networks.

Incorrect. Lower advertising rates are on the list of differences between cable and broadcast that enables cable to attract more advertisers. Lower rates wouldn't allow the attraction of more advertisers if those lower rates weren't an important factor in deciding where to advertise.

Incorrect. Expanding worldwide is on the list of differences between cable and broadcast allowing the former to attract more advertisers, so it must be a preference for at least some advertisers.

Incorrect. 24-hour news programming is given as an example of how cable stations can target particular audiences, making them more attractive to advertisers, so some advertisers must want to target that audience.